Made to Stick

Made to Stick describes interesting and innovative ways to think about how messaging can resonate more effectively with people. Keeping messages simple is the first principle. For example, a message such as 'smoking causes cancer' is simple, easy to remember and can even play into other principles in the book such as making an emotional appeal. Most people are inherently scared of cancer. Creating messages to be unexpected is another one of the principles. Messages from the Truth campaign might fit into this. Showing hundreds of body bags to represent the number of people who die each year from smoking-related diseases was unexpected messaging when it first came out. The Heaths also recommend making messages concrete and credible. The old tobacco prevention messages showing diseased lungs compared to non-diseased lungs might fit into this; although care needs to also be given to fear-based messaging which may not appeal to certain groups such as young people. Telling stories is another Heath recommendation which has been used by the CDC in their 'Tips from Former Smokers' campaign. Again, these messages may work for some groups but not all. The principles outlined in the 'Made to Stick' are helpful guidelines for crafting effective messaging, but other sources should be utilized as well, especially with certain populations.

A very practical book for the logic behind how to increase new learning in your workforce. I’d recommend it to my staff and will use it for this coming school year as well as making it available in our library for checkout.

This was a fun book. I read it right after reading Malcolm Gladwell's 'The Tipping Point'. It was very similar, as if I had just continued reading more chapters in the same book.

Super! I like the 6 principles for making ideas stick. What a great book for anyone who wants others to remember what you are saying. A great and non-boring read.

This book has been helpful my program's attempt to implement new ideas. These authors are fantastic and everything they write has been wonderful.

I liked this book it was interesting and the subject. I recommend this book strongly

I thoroughly enjoyed Made to Stick: Why Some Ideas Survive and Others Die. It was interesting to compare what has been done in the past to how we should proceed in the future.

This was a very interesting listen that provided numerous easily understandable examples supporting the title. Still working on how to best apply the information but glad to have it.

Interesting read. Really made you think.

As someone who evaluates the feasibility of implementing new ideas, this book provided interesting insights on the stickiness of an idea and provide useful information for those focusing on developing "sticky" ideas.

This was a great book for anyone who has struggle to "geth their message across". Applicable for all walks of life. Entertaining. Great examples of how to apply ideas.

Insightful.

This is humorous, and not a hard read.

It was a little tough to read. It could have been the start of the school year and things have been hectic but it was good read. Will need to sit down an reread for sure.

really enjoyed this book. the tips and examples were really useful.

This book has many great metaphors that help the concepts "stick." It is entertaining and easy to read; I've shared several concepts with my team.

The book gave some great input on why some ideas stick and how to make your idea stick rather than die. The book was a little too long for me and thought it could have been shortened and still got the point across.

Informative, surprising and entertaining read. Loved the chapter on Stories.

This was an easy to read, but somewhat repetitive book. But the concept of stickiness is illustrated by well told stories. I found myself giving examples to folks, such as how the phrase "a bird in the hand is worth two in the bush" is memorable and very understandable. Or the example of Bill Clinton's campaign chief having to keep Clinton from adding to the "It's the economy, stupid" phrase. Or as someone replied when I mentioned that, "Make America Great Again".

Loved this book, I would recommend it!

It is an easy, interesting, and relevant to read. The idea for an idea to survive, it must stick. It should be understandable, memorable, and effective in changing thought or behavior. An Idea must be Simple, it should use the Unexpected as a means to generate attention. It should be Concrete and Credible. Finally, it should get in touch with our Emotional side and have some Stories to back it up. One of the strongest points of this book it that it is written following its own preach. It is clearly written and backed up with examples that help to illustrate its arguments.

Very informative

good book

Excellent read. Nice to know that not ever idea has to work.

This book is such a smooth and easy read, offering helpful and clear examples to readers. This doesn't read dryly, and is very engaging. Helpful insight offered, I'd recommend this book to anyone who is seeking more insight into increasing the effectiveness of their ideas.

I ended up liking this book for reasons other than what I thought it would be about when I requested it. I don't know what I really expected but for some reason my thoughts as I read it drifted in a different direction than what I thought my purpose was in reading it; in any case I found it to be useful and informative.

Well written and easy to read insight into how to be heard through all the noise. The book was really ahead of its time and is now more applicable than ever. If you need your message to be heard and remembered, this book is helpful.

I would say this book is essential for anyone who wants to craft a message that is powerful and memorable. It's as applicable for community advocates as it is for entrepreneurs. Highly readable, with fascinating case studies.

Very easy to read and digest. Had some good perspectives on how to get others to hear, remember, and act on your ideas. To make them stick. I would recommend this book to others who are interested in being more effective in having their ideas take root and grow.

As a teacher and writer, I want what I say to be heard, cared about, remembered, and acted upon. This book taught me how to do that. It's the best.

Really good idea about how to make ideas stick, but I didn't get much about how to create those ideas when you feel you can do more for a business than they will give you option to do. Once you have an idea this book is very helpful.

This book breaks down the qualities that an idea needs in order to be remembered by people and influence their behavior, or “stickiness”. There are six qualities that the authors identify, simple, unexpected, concrete, credible, emotional, stories. This book is clear, engaging and full of examples to help drive the message home. It is a great book to help evaluate whether ideas are going to be worth putting in the work or whether they are not going to make it.

A comprehensive analysis with solid examples. I thoroughly enjoyed this selection which is quite extensive but easy to digest.

Some compelling thoughts, ideas, and examples on how to express ideas so people remember them and they come to life. However, the reader is quite monotone and not very exciting to listen to.

What a wonderful tool for thinking about projects and ideas, and framing them in a way that can be heard and understood by audiences. A great resource for development coordinators and programs!

Made To Stick was an interesting follow up to The Tipping Point. It built on the foundation that had been laid. I liked the structure of the communication framework. It has given me a new perspective to consider as we put together training sessions and materials.

Real life examples throughout the book. The authors bring about an inspiring round map of how one can turn their vision into reality

I liked "Made to Stick" it was interesting and easy to read. I thought the idea of S.U.C.C.E.S. (simple, unexpected, concrete, credible, emotional, and tell a story) was great and easy to remember and apply. The examples are fun and makes the book hold your attention. I also love that theyre real life examples that people can relate to.

what a great book! I learned so much about why some ideas of mine, even the good ones, would just fizzle out. Looking forward to making some changes and seeing things actually move forward!

Excellent read! Inspired many new ways to make my ideas more applicable and bring them into fruition.

Find the core of your message, the bedrock mission of it. From there, use the six qualities the Heaths lay out to make your message "stick". To help you remember, the qualities are SUCCESs: ** Simplicity - not dumbing down though ** Unexpectedness - didn't see that coming! ** Concreteness - fix the machine, not the drawing ** Credibility - it doesn't come only from celebrities ** Emotional - people care on their level; change yours to match theirs ** Stories - told right, people act on what they're hearing Think of all the slogans you've heard. You remember them? From core idea to making the slogan stick with you, even years later, they all use these qualities. Get your copy today. Read it. Apply what you read. Start making your core message stick!

I was surprised by how much I enjoyed this book. I wasn't expecting to learn more about communication and myself by a book about ideas, but found a lot of good advice to use personally and in business. Easy to understand and apply principles.

Storytelling is a very effective medium that this book uses well. I like the practical ideas as well as the inspirational success stories.

Confirms what we suspected about why some of what is said is so easily forgotten while other information is seems to stay with us. To assure that the important information imparted in this book sticks with me I intend to read it again.

“Ideas that stick” are those that are told in compelling ways that cause people to pay attention. The book emphasizes the need to “know what your listeners care about, so you can tailor your communications to them.” Through story after story, the authors practice the “most common refrain in the realm of communication advice: Use repetition, repletion, repetition.” And they do. Which in fact makes it a delightful book to read, and remember!

Clear ideas on how to make your ideas stick. So often we get stuck in the data and that is not what is remembered. Interesting approach to being heard.

Good read with insightful anecdotes

Entertaining and worthwhile. Pairs nicely with The Tipping Point.

This book lays out powerful concepts for making things memorable - well explained through detailed stories and examples.

Great Book. Doing what will "stick" makes you realize you need a plan and a path to follow. worth the time to read

An interesting book with tips on how to make ideas stick using the SUCCESs method. Is it Simple? Is it Unexpected? Is it Concrete? Is it Credible? It is Emotional? Is it a Story?

This book was CHIFF (Clever, High quality, Innovative, Friendly, and Fun)! I definitely enjoyed reading--it was interactive and full of strategies (call to action) which can be used in a variety of ways. SUCCESs (Simple, Unexpected, Concrete, Credible, Emotional, Stories) was demonstrated throughout this book-it was easy to read and relevant to building awareness around how we communicate our ideas and how to develop messages to stick. For being a fairly quick read--this resource is compact with ideas that can help to assess and plan effective communications.

For those familiar with Malcolm Gladwell's writing, this is sort of like the discounted knock-off version of a Gladwell novel. It tackles large amounts of sociology and psychology research and compresses it into bite-sized anecdotes. Anyone who does even the slightest amount of public speaking in their job would benefit from reading this book.

A fascinating look at why some ideas reach a wide audience, while some important ones don't make it so far. A useful tool for considering how to communicate science, philosophy or community development theories.

This was a great book filled with creative and inspirational was of getting people to remember the core message of what you are trying to get a crossed. They show how to do this through great examples from history illustrating there methods.

This was a great book with some excellent perspectives on what messages/ideas really work and which just get lost in the details. It has been helpful for me in being more critical at how I define "who we are" for various organizations - wanting to make sure it gives a good, relate-able, visual image rather than a string of big words that is complicated to comprehend.

Gives relevant and concrete examples. Interesting read and if you like Malcolm Gladwell's 'The Tipping Point', you will like the concept covered.

This book contains great information and helped me in focusing marketing ideas for my new LLC. My only complaint is that the information is redundant within the chapters and the epilogue and all the sections after are like a Cliff's Notes version of the book, again repeating itself. Overall though I'm glad I read it and it certainly took some ideas away that I'll apply to my business plan immediately!

This was great. Lots of good ideas.

Made to Stick is a very useful book for help with anything that involves convincing people of a nonprofit organization's importance - fundraising, for example. The authors show how to express an idea so people will believe and remember it. The book is easy to read and understand, and very convincing. Having the checklist of the 6 principles to use (simplicity, unexpectedness, concreteness, credibility, emotions and stories) does not necessarily make it easy to use these principles, though. The authors say that's because of the "Curse of Knowledge," which makes it difficult to boil an idea down to its most basic expression and present it in the simplest, most vivid and easy-to-understand way, because the person who wants to present the idea already knows so much about it, in such complexity. I was reading this book while thinking about a presentation I want to make to our city council, and I kept going back to the book for help. This is a book I will keep handy and refer to often.

This book was very interesting and provided much insight on how to make things stick no matter what the situation is.

The authors' present a collection of elements that make up a "sticky" idea: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. The ideas and concepts in the book were very thought provoking and relevant to my personal life.

An excellent book on how to turn your message into an effective communication tool. Either an individual or an organization, the ideas presented in this book can be applied to various objectives requiring the message to be memorable--or to stick, as the authors suggest in the title.

The authors provide concrete, tangible examples for their recommendations on how to make ideas stick. However, I didn't feel like I had any "aha!" moments or breakthroughs in my understanding of how to communicate new concepts clearly. I would recommend the book for anyone new to public outreach or anyone struggling to describe a program or need area. The book is a fairly quick read, and you could skim parts if necessary.

This was a great choice for me, with lots of good ideas about how to frame your message and why stories stick better than generalities or basic tips. I wish that I had ordered it in a book form, rather than an audio book, because I would like to use it as a reference for specific concepts in the future.

If you are going to write a guide to crafting sticky ideas, your book had better embody your principles. Authors Chip and Dan Heath succeed admirably. What I love about "Made to Stick" is that it is not merely entertaining (though it is), it provides practical, tangible strategies for creating sticky ideas. Once you understand these recommendations, you can boil them down to a set of touchstone points to evaluate your own work. This sets "Made to Stick" apart from the work of Malcolm Gladwell, whom the Heath brothers cite as an inspiration. I enjoyed Gladwell's books but could not necessarily apply his ideas to my own work. My review copy of "Made to Stick" is covered with highlighter. I am reading the book once through for pure pleasure, and then I am going back again to apply the ideas to evaluate the communications of a non-profit organization I am working for. "Made to Stick" challenges you to distill the essence of your message, to get back to core principles and to communicate them in a memorable way. Chip and Dan point out that as we become experts, we tend to use abstraction to define our ideas, and we lose our ability to communicate with novices. They teach us how to bridge that gap so that our ideas are once again accessible by everyone. "Made to Stick" gives you the tools you need to revamp your own messages. It provides "do it yourself" conuslting in book form, which will be appreciated by activists, entrepreneurs, and businesses of all sizes.

Really good book, easy read with great examples.

The book is engaging and easy to read. The authors provides a straightforward, practical method for making your ideas "sticky" that is backed up by studies, story examples and the research of the authors. It also provides an easy to remember acronym so you can actually remember the method and use it to evaluate whether your idea has any of the right elements to be sticky.

This book offered many examples of memorable ideas, but I was looking for a deeper exploration into why things become memorable (and some strategies for translating that to my own work).

Fantastic book and the audio format made it great for work trips.

Full of good points on how to make ideas more interesting to our audience. Nice reference section at the end. Will keep for future reference.

It didn't stick. I don't know if it was the voice of the reader of this audio CD, or if it really was the material of the book. It seemed dry and didn't hold my interest at all. I caught myself many times daydreaming while listening to it on unrelated subjects. Thank you for being free.

The strengths of this book are its straightforward presentation of their principles for SUCCES(S) - Simple, Unexpected, Concrete, Credible, Emotional, Stories - in creating ideas that work and survive. They use their own concepts to fashion the message and reinforce it repeatedly. The weakness is just that - they reinforce their concept repeatedly from beginning to end. Much like a introductory college speech course. However, ultimately it is a good reminder of how to improve communications and make the message memorable for one's audience.