Made to Stick

Why Some Ideas Survive and Others Die

Effective leaders need to be effective communicators. This book examines the principles of “sticky” (the art of making ideas memorable). It’s an easy read packed with examples—both successes and failures from serious to funny).

291 pages. ©2007.
Categories:
Available Formats:

Reader Reviews for this Book

Oshu21707

Review posted December 11, 2018

4

Interesting read. Really made you think.

Rossallini

Review posted November 8, 2018

5

As someone who evaluates the feasibility of implementing new ideas, this book provided interesting insights on the stickiness of an idea and provide useful information for those focusing on developing "sticky" ideas.

Lbtitus

Review posted October 30, 2018

5

This was a great book for anyone who has struggle to "geth their message across". Applicable for all walks of life. Entertaining. Great examples of how to apply ideas.

dougsannes

Review posted October 25, 2018

3

Insightful.

L1lfish

Review posted September 14, 2018

4

This is humorous, and not a hard read.

ShenikaCumbe

Review posted September 6, 2018

4

It was a little tough to read. It could have been the start of the school year and things have been hectic but it was good read. Will need to sit down an reread for sure.

arbusch

Review posted June 12, 2018

5

really enjoyed this book. the tips and examples were really useful.

Clairedavis

Review posted May 22, 2018

4

This book has many great metaphors that help the concepts "stick." It is entertaining and easy to read; I've shared several concepts with my team.

lisachang

Review posted May 18, 2018

4

The book gave some great input on why some ideas stick and how to make your idea stick rather than die. The book was a little too long for me and thought it could have been shortened and still got the point across.

tuiandthesea

Review posted April 22, 2018

4

Informative, surprising and entertaining read. Loved the chapter on Stories.

Dick Dolgonas

Review posted February 27, 2018

3

This was an easy to read, but somewhat repetitive book. But the concept of stickiness is illustrated by well told stories. I found myself giving examples to folks, such as how the phrase "a bird in the hand is worth two in the bush" is memorable and very understandable. Or the example of Bill Clinton's campaign chief having to keep Clinton from adding to the "It's the economy, stupid" phrase. Or as someone replied when I mentioned that, "Make America Great Again".

cookie529

Review posted January 11, 2018

5

Loved this book, I would recommend it!

Donnamajames

Review posted January 8, 2018

5

It is an easy, interesting, and relevant to read. The idea for an idea to survive, it must stick. It should be understandable, memorable, and effective in changing thought or behavior. An Idea must be Simple, it should use the Unexpected as a means to generate attention. It should be Concrete and Credible. Finally, it should get in touch with our Emotional side and have some Stories to back it up. One of the strongest points of this book it that it is written following its own preach. It is clearly written and backed up with examples that help to illustrate its arguments.

pennielayn

Review posted December 25, 2017

5

Very informative

mandy.stanley

Review posted December 13, 2017

4

good book

danielangela2911

Review posted December 7, 2017

4

Excellent read. Nice to know that not ever idea has to work.

Lguerrero608

Review posted December 4, 2017

5

This book is such a smooth and easy read, offering helpful and clear examples to readers. This doesn't read dryly, and is very engaging. Helpful insight offered, I'd recommend this book to anyone who is seeking more insight into increasing the effectiveness of their ideas.

mbuckley

Review posted November 28, 2017

4

I ended up liking this book for reasons other than what I thought it would be about when I requested it. I don't know what I really expected but for some reason my thoughts as I read it drifted in a different direction than what I thought my purpose was in reading it; in any case I found it to be useful and informative.

Sarahhadley

Review posted November 3, 2017

4

Well written and easy to read insight into how to be heard through all the noise. The book was really ahead of its time and is now more applicable than ever. If you need your message to be heard and remembered, this book is helpful.

johnepattison

Review posted October 15, 2017

5

I would say this book is essential for anyone who wants to craft a message that is powerful and memorable. It's as applicable for community advocates as it is for entrepreneurs. Highly readable, with fascinating case studies.

jen630

Review posted October 4, 2017

4

Very easy to read and digest. Had some good perspectives on how to get others to hear, remember, and act on your ideas. To make them stick. I would recommend this book to others who are interested in being more effective in having their ideas take root and grow.

Suz Ybarra

Review posted August 23, 2017

5

As a teacher and writer, I want what I say to be heard, cared about, remembered, and acted upon. This book taught me how to do that. It's the best.

heatherg

Review posted August 1, 2017

4

Really good idea about how to make ideas stick, but I didn't get much about how to create those ideas when you feel you can do more for a business than they will give you option to do. Once you have an idea this book is very helpful.

Mandameeker

Review posted June 23, 2017

4

This book breaks down the qualities that an idea needs in order to be remembered by people and influence their behavior, or “stickiness”. There are six qualities that the authors identify, simple, unexpected, concrete, credible, emotional, stories. This book is clear, engaging and full of examples to help drive the message home. It is a great book to help evaluate whether ideas are going to be worth putting in the work or whether they are not going to make it.

SHSmj64

Review posted May 24, 2017

5

A comprehensive analysis with solid examples. I thoroughly enjoyed this selection which is quite extensive but easy to digest.

csiedlecki

Review posted May 19, 2017

4

Some compelling thoughts, ideas, and examples on how to express ideas so people remember them and they come to life. However, the reader is quite monotone and not very exciting to listen to.

jeshorb

Review posted February 13, 2017

4

What a wonderful tool for thinking about projects and ideas, and framing them in a way that can be heard and understood by audiences. A great resource for development coordinators and programs!

ltyner

Review posted February 6, 2017

3

Made To Stick was an interesting follow up to The Tipping Point. It built on the foundation that had been laid. I liked the structure of the communication framework. It has given me a new perspective to consider as we put together training sessions and materials.

rtjones20

Review posted February 2, 2017

3

Real life examples throughout the book. The authors bring about an inspiring round map of how one can turn their vision into reality

Trucker2007

Review posted January 8, 2017

5

I liked "Made to Stick" it was interesting and easy to read. I thought the idea of S.U.C.C.E.S. (simple, unexpected, concrete, credible, emotional, and tell a story) was great and easy to remember and apply. The examples are fun and makes the book hold your attention. I also love that theyre real life examples that people can relate to.

Evossen

Review posted December 30, 2016

4

what a great book! I learned so much about why some ideas of mine, even the good ones, would just fizzle out. Looking forward to making some changes and seeing things actually move forward!

vossenr

Review posted December 5, 2016

5

Excellent read! Inspired many new ways to make my ideas more applicable and bring them into fruition.

DKendraF

Review posted November 8, 2016

5

Find the core of your message, the bedrock mission of it. From there, use the six qualities the Heaths lay out to make your message "stick". To help you remember, the qualities are SUCCESs: ** Simplicity - not dumbing down though ** Unexpectedness - didn't see that coming! ** Concreteness - fix the machine, not the drawing ** Credibility - it doesn't come only from celebrities ** Emotional - people care on their level; change yours to match theirs ** Stories - told right, people act on what they're hearing Think of all the slogans you've heard. You remember them? From core idea to making the slogan stick with you, even years later, they all use these qualities. Get your copy today. Read it. Apply what you read. Start making your core message stick!

jlazys

Review posted October 20, 2016

5

I was surprised by how much I enjoyed this book. I wasn't expecting to learn more about communication and myself by a book about ideas, but found a lot of good advice to use personally and in business. Easy to understand and apply principles.

perrindamon

Review posted October 19, 2016

4

Storytelling is a very effective medium that this book uses well. I like the practical ideas as well as the inspirational success stories.

Henry

Review posted August 21, 2016

4

Confirms what we suspected about why some of what is said is so easily forgotten while other information is seems to stay with us. To assure that the important information imparted in this book sticks with me I intend to read it again.

Louise

Review posted July 22, 2016

5

“Ideas that stick” are those that are told in compelling ways that cause people to pay attention. The book emphasizes the need to “know what your listeners care about, so you can tailor your communications to them.” Through story after story, the authors practice the “most common refrain in the realm of communication advice: Use repetition, repletion, repetition.” And they do. Which in fact makes it a delightful book to read, and remember!

jamiemckay

Review posted June 15, 2016

5

Clear ideas on how to make your ideas stick. So often we get stuck in the data and that is not what is remembered. Interesting approach to being heard.

Heathersophia

Review posted May 20, 2016

4

Good read with insightful anecdotes

Katherine Bretl

Review posted May 11, 2016

5

Entertaining and worthwhile. Pairs nicely with The Tipping Point.

Smilesalot

Review posted May 6, 2016

5

This book lays out powerful concepts for making things memorable - well explained through detailed stories and examples.

realestate

Review posted April 11, 2016

5

Great Book. Doing what will "stick" makes you realize you need a plan and a path to follow. worth the time to read

EarlDizon

Review posted April 8, 2016

3

An interesting book with tips on how to make ideas stick using the SUCCESs method. Is it Simple? Is it Unexpected? Is it Concrete? Is it Credible? It is Emotional? Is it a Story?

kwhitso

Review posted March 23, 2016

5

This book was CHIFF (Clever, High quality, Innovative, Friendly, and Fun)! I definitely enjoyed reading--it was interactive and full of strategies (call to action) which can be used in a variety of ways. SUCCESs (Simple, Unexpected, Concrete, Credible, Emotional, Stories) was demonstrated throughout this book-it was easy to read and relevant to building awareness around how we communicate our ideas and how to develop messages to stick. For being a fairly quick read--this resource is compact with ideas that can help to assess and plan effective communications.

[email protected]

Review posted March 22, 2016

4

For those familiar with Malcolm Gladwell's writing, this is sort of like the discounted knock-off version of a Gladwell novel. It tackles large amounts of sociology and psychology research and compresses it into bite-sized anecdotes. Anyone who does even the slightest amount of public speaking in their job would benefit from reading this book.

sderht

Review posted March 3, 2016

5

A fascinating look at why some ideas reach a wide audience, while some important ones don't make it so far. A useful tool for considering how to communicate science, philosophy or community development theories.

beckbra

Review posted February 24, 2016

5

This was a great book filled with creative and inspirational was of getting people to remember the core message of what you are trying to get a crossed. They show how to do this through great examples from history illustrating there methods.

sjlove2004

Review posted January 28, 2016

4

This was a great book with some excellent perspectives on what messages/ideas really work and which just get lost in the details. It has been helpful for me in being more critical at how I define "who we are" for various organizations - wanting to make sure it gives a good, relate-able, visual image rather than a string of big words that is complicated to comprehend.

tracie.stone

Review posted January 15, 2016

5

Gives relevant and concrete examples. Interesting read and if you like Malcolm Gladwell's 'The Tipping Point', you will like the concept covered.

Natalie

Review posted December 29, 2015

3

This book contains great information and helped me in focusing marketing ideas for my new LLC. My only complaint is that the information is redundant within the chapters and the epilogue and all the sections after are like a Cliff's Notes version of the book, again repeating itself. Overall though I'm glad I read it and it certainly took some ideas away that I'll apply to my business plan immediately!

cedwards

Review posted December 21, 2015

4

This was great. Lots of good ideas.

Margaret Tomlinson

Review posted November 29, 2015

5

Made to Stick is a very useful book for help with anything that involves convincing people of a nonprofit organization's importance - fundraising, for example. The authors show how to express an idea so people will believe and remember it. The book is easy to read and understand, and very convincing. Having the checklist of the 6 principles to use (simplicity, unexpectedness, concreteness, credibility, emotions and stories) does not necessarily make it easy to use these principles, though. The authors say that's because of the "Curse of Knowledge," which makes it difficult to boil an idea down to its most basic expression and present it in the simplest, most vivid and easy-to-understand way, because the person who wants to present the idea already knows so much about it, in such complexity. I was reading this book while thinking about a presentation I want to make to our city council, and I kept going back to the book for help. This is a book I will keep handy and refer to often.

Ccantu

Review posted November 17, 2015

4

This book was very interesting and provided much insight on how to make things stick no matter what the situation is.

ckamiya

Review posted November 15, 2015

5

The authors' present a collection of elements that make up a "sticky" idea: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. The ideas and concepts in the book were very thought provoking and relevant to my personal life.

Sebastian

Review posted November 11, 2015

5

An excellent book on how to turn your message into an effective communication tool. Either an individual or an organization, the ideas presented in this book can be applied to various objectives requiring the message to be memorable--or to stick, as the authors suggest in the title.

[email protected]

Review posted October 29, 2015

3

The authors provide concrete, tangible examples for their recommendations on how to make ideas stick. However, I didn't feel like I had any "aha!" moments or breakthroughs in my understanding of how to communicate new concepts clearly. I would recommend the book for anyone new to public outreach or anyone struggling to describe a program or need area. The book is a fairly quick read, and you could skim parts if necessary.

Niki Price

Review posted October 27, 2015

4

This was a great choice for me, with lots of good ideas about how to frame your message and why stories stick better than generalities or basic tips. I wish that I had ordered it in a book form, rather than an audio book, because I would like to use it as a reference for specific concepts in the future.

ahiatus

Review posted September 24, 2015

5

If you are going to write a guide to crafting sticky ideas, your book had better embody your principles. Authors Chip and Dan Heath succeed admirably. What I love about "Made to Stick" is that it is not merely entertaining (though it is), it provides practical, tangible strategies for creating sticky ideas. Once you understand these recommendations, you can boil them down to a set of touchstone points to evaluate your own work. This sets "Made to Stick" apart from the work of Malcolm Gladwell, whom the Heath brothers cite as an inspiration. I enjoyed Gladwell's books but could not necessarily apply his ideas to my own work. My review copy of "Made to Stick" is covered with highlighter. I am reading the book once through for pure pleasure, and then I am going back again to apply the ideas to evaluate the communications of a non-profit organization I am working for. "Made to Stick" challenges you to distill the essence of your message, to get back to core principles and to communicate them in a memorable way. Chip and Dan point out that as we become experts, we tend to use abstraction to define our ideas, and we lose our ability to communicate with novices. They teach us how to bridge that gap so that our ideas are once again accessible by everyone. "Made to Stick" gives you the tools you need to revamp your own messages. It provides "do it yourself" conuslting in book form, which will be appreciated by activists, entrepreneurs, and businesses of all sizes.

sarahmweber

Review posted September 23, 2015

5

Really good book, easy read with great examples.

sue1001

Review posted September 11, 2015

5

The book is engaging and easy to read. The authors provides a straightforward, practical method for making your ideas "sticky" that is backed up by studies, story examples and the research of the authors. It also provides an easy to remember acronym so you can actually remember the method and use it to evaluate whether your idea has any of the right elements to be sticky.

username

Review posted August 24, 2015

3

This book offered many examples of memorable ideas, but I was looking for a deeper exploration into why things become memorable (and some strategies for translating that to my own work).

embbear

Review posted May 28, 2015

5

Fantastic book and the audio format made it great for work trips.

cathyleonardo

Review posted May 24, 2015

3

Full of good points on how to make ideas more interesting to our audience. Nice reference section at the end. Will keep for future reference.

SallyD

Review posted April 6, 2015

1

It didn't stick. I don't know if it was the voice of the reader of this audio CD, or if it really was the material of the book. It seemed dry and didn't hold my interest at all. I caught myself many times daydreaming while listening to it on unrelated subjects. Thank you for being free.

FrankBetzer

Review posted March 5, 2015

4

The strengths of this book are its straightforward presentation of their principles for SUCCES(S) - Simple, Unexpected, Concrete, Credible, Emotional, Stories - in creating ideas that work and survive. They use their own concepts to fashion the message and reinforce it repeatedly. The weakness is just that - they reinforce their concept repeatedly from beginning to end. Much like a introductory college speech course. However, ultimately it is a good reminder of how to improve communications and make the message memorable for one's audience.